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Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of your brand marketing initiatives has become a strategic priority. Storytelling focuses on increasing consumer emotional involvement in the brand, differentiate you from your competitors, inspiring your customers and increasing loyalty. This is far easier and more …

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Daniel Ricardo

10 Years and counting!

by bni|February 28, 2017
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Strategy Plus started 2007 in a secluded office on the Aston Science park, surrounded by medium sized businesses, not interested in mingling with  others. After a couple of years passing each other in the car park and coffee shop without a hello, we decided to move to the Jewellery Quarter. A slightly less glamorous office but surrounded by hundreds, if not thousands …

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Many business owners and senior managers will have taken time to review last year’s business performance and established new or revised goals for this calendar year. Obviously goal setting is not just for business but also for setting personal targets. We briefly look at 5 common goal-setting mistakes that lead to goal frustrations: Setting Unrealistic Goals Be imaginative and ambitious …

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Content Marketing in 2017

by bni|August 23, 2016
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Would you like to know how Content Marketing  will work best in 2017? In this short video you will see some of the most influential people in the Online Marketing  industry telling us what content marketing trends to expect in 2017, and how to keep seeing results. Featured guests  Rand Fishkin – Founder and Wizard of Moz Sam Mallikarjunan – Head of …

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When you run a small business, you and a select number of your colleagues will wear more than one hat. This means you will be trying your hand at accountants, HR, sales… and maybe even tea making! As the business grows you will be aware of the need to obtain specialist skills in certain areas such as online marketing. This …

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